Here's What Happened To Beer Blizzard After Shark Tank

"Shark Tank" has had plenty of products come through its doors, but not all of them can stand up to scrutiny. There are some that succeed, some that fail, some that are simple, and others that are so incredibly complex that not even their creators put them into words. The Beer Blizzard was one of those simple products that excelled in popularity after appearing on the hit show. 

From the minds of AdvancedPierre Food Safety Director Tom Osborne and Pennsylvania law associate Michael Robb, the Beer Blizzard is a plastic disc of thermal gel that you pop in the freezer, let it sit for a few hours, then pop it onto the bottom of a can. The plastic mold adheres to the bottom of the can's shape, allowing for the "hydra-gel" to cool your drink down to "blizzard cold" temperatures. 

The deal wasn't as iron clad as people think

Of course, the question now is: Whatever happened to the Beer Blizzard, and is it still possible for fans to get one?

Despite what fans may think, the Beer Blizzard wasn't exactly a "Shark Tank" success. According to the Shark Tank Blog, despite Mark Cuban's promise of $100,000 for 25% ownership, the deal fell through. However, even without Cuban's backing, Beer Blizzard generated sponsorships and sales from both NASCAR and Walmart, even winning a gold medal in innovative technical design. Following their TV appearance, Tom and Michael turned to the online community for support in the form of a Kickstarter, raising $5,000 for the production of 10,000 units. They reached the goal in just three days.

The long and winding Beer Blizzard road

But Beer Blizzard's success didn't last. As its Beer Koozies appeared on shelves from Walmart to online on Amazon, the company would approach famed NASCAR driver Dale Earnhardt Jr. for a licensing agreement, which would allow the company to use his name on its products. The deal with Dale fell through, and in 2018, the company effectively went out of business, deleting its website and shutting down all of its social media accounts, per Shark Tank Tales.

As the Beer Blizzard store is shut down and Amazon doesn't carry it, fans may be out of luck for a Beer Blizzard koozie. It looks like it's back to putting an oven mitt in the freezer and using it to keep your beer cold.