Here's What Happened To Sanaia Applesauce After Shark Tank

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Correction 4/12/22: An earlier version of this article stated that Sanaia went out of business. The company stopped operations during the COVID-19 pandemic but relaunched in 2022.

There's no doubt that "Shark Tank" is a brilliant platform for entrepreneurs. Having a shark's backing can turn a part-time business that started out as a hobby into a multi-million dollar empire. For example, take Scrub Daddy, a texture-changing sponge scrub that is firm when cold and becomes soft under hot water, per the South China Morning Post. The sponge, which looks like it's right out of a TikTok kitchen hack video, got shark Lori Greiner's backing and turned into a million-dollar global business. And in 2012, Barbara Corcoran backed Los Angeles-based food truck biz Cousins Maine Lobster with a $55,000 investment and turned it into an even more successful business than it already was, bringing in $20 million in sales, per Mental Floss.

Another such promising business was Sanaia Applesauce. Episode 2 of Season 10 saw Bahamas-born Keisha Smith-Jeremie present to the sharks a simple business idea: applesauce for adults, per Shark Tank Tales) While the business owner did shake hands with "Shark Tank" investor Mark Cuban at the end of the episode, it turns out the billionaire didn't get into the applesauce business after all.

Mark Cuban's investment in Sanaia Applesauce fell through

When Keisha Smith-Jeremie walked into the "Shark Tank" room with an idea to turn a predominantly kids' snack into an adult treat, the sharks were skeptical about the viability of the business, per Shark Tank Tales. But once the sharks found out that Smith-Jeremie's business had already generated a revenue of $40,000 after initial pilot tests, they were intrigued and couldn't get enough of her tropical island-inspired guava and green apple flavored applesauces.

While Barbara Corcoran initially offered $150,000 in return for 75% of the company, well above the 15% Smith-Jeremie was ready to give, she ended up taking Mark Cuban's deal of $150,000 for 25% of her company (via the Shark Tank Blog). Considering Sanaia Applesauce had managed to receive a shark's backing, it seemed like the small business was on its way to turning into yet another million-dollar company. However, Shark Tank Tales reports that the deal with Mark Cuban was never finalized.

Nevertheless, Sanaia Applesauce managed to stay in business. The brand's Instagram account has more than 10,000 adult applesauce followers, and its products are available on Amazon, as well as the company's online web store

Sanaia Applesauce is back after a brief hiatus

It's been a minute since Keisha Smith-Jeremie appeared on Season 10 of "Shark Tank" in 2019, and a lot has happened since. The COVID-19 pandemic, in particular, caused disruptions around the world in many ways. And for small businesses like Sanaia Applesauce, the pandemic brought about challenges that were hard to overcome.

Prior to the pandemic, Sanaia Applesauce was thriving, and its products were all over Amazon, Walmart, and Aldi. But the pandemic knocked the applesauce business off-course, says the Shark Tank Blog. The pandemic brought about unforeseen troubles, and for a small business that didn't have a shark like Mark Cuban backing it, it meant that Sanaia Applesauce was briefly out of business. Sanaia Applesauce paused all production between 2020 and 2022, and Smith-Jeremie returned to the workforce as the head of HR at Tory Burch.

But there's good news for applesauce fans: Sanaia Applesauce is back. According to an April Instagram update, Sanaia's unsweetened and guava-flavored applesauce are back on Amazon. Smith-Jeremie also plans on relaunching the blackberry, hibiscus, tamarind, lavender pear, and ginger flavors. Despite not securing a deal with Cuban and the bumps that COVID-19 has caused, Sanaia Applesauce is back in business after a two-year hiatus.