Here's What Happened To Uprising Bread After Shark Tank

Bread is an absurdly common food. You might have had toast for breakfast or a sandwich for lunch. Many restaurants offer a basket of complimentary bread to snack on while you wait for your entree. According to History of Bread, the average person in the United States packs away 53 pounds of bread every year. Many people don't think much about that slice of white bread or dinner roll they smear in butter or mayo. Other diners, however, have a bit more to worry about than getting stuck with the crusty end of a loaf.

While some people abstain by choice from gluten-based products such as bread, many others avoid gluten for more pressing reasons. The National Health and Nutrition Examination Surveys estimated that around 2 million people in the United States have celiac disease, a condition in which the ingestion of foods with gluten causes damage to the small intestine, per the National Institute of Diabetes and Digestive and Kidney Diseases

How can someone abstain from gluten and still enjoy delicious bread? This was the question Uprising Bread's owners sought to answer. Kristen and William Schumacher brought their take on gluten-free, low-carb bread on the popular TV show "Shark Tank" to find a backer but left without any of the Sharks lending their financial support (via the "Shark Tank" Blog). But was that the end of Uprising Bread and the quest to bring its gluten-free goodness to the world? 

Uprising Food made it even without Shark Tank

Although William and Kristen Schumacher left "Shark Tank" empty-handed, their dream of providing delicious gluten-free and keto breads to the world wasn't curtailed. Today, Uprising Bread is Uprising Food, selling the Schumachers' homemade bread cubes and bread chips to hungry crowds across the nation. The website promises its bread products are delicious as well as healthy. They're prepared with activated psyllium, "a form of fiber made from the husks of the [blond plantain] plant's seeds," according to Healthline.

The Uprising Food bread promises "sourdough-esque notes" and "baguette-like mouth feels" — and reviews back it up. Honest Brand Reviews opines that the bread has a "subtle, nutty taste." Lisa Freedman of The Kitchn gave Uprising Food's keto bread cubes a glowing review while noting the somewhat pricey cost of $48 for four cubes of bread.

In a December 2021 interview with Authority, Kristen and William gave their reasons why their business is successful. Kristen cited a firm belief in brand strategy, as well as taking steps to ensure customer knowledge and connection. William believes in having a "breakthrough product" that's "new and better," and great relationships with suppliers and sellers.

Even if gluten-free products aren't totally revolutionary in today's day and age, Uprising Food seems to be coming up as one of the next best things since sliced bread.

Uprising Food also makes chips

Alongside its cubed bread, Uprising Food also sells two varieties of chips: sea salt and savory rye. These aren't your usual potato chips, though — they're more like crackers. According to the ingredient list, these "chips" are made from almonds, flax seeds, apple cider vinegar, and egg whites. But how good are these chips if they're not the chips most people may have been expecting? Do they hold up as an acceptable substitute?

PureWow describes Uprising Food's chips as being "delightfully crispy and snackable," having a nutty taste akin to bagel chips. The rye chips are described as having a flavor that is (obviously) savory, thanks to the addition of onion and horseradish powders. 

But while it would seem that the flavors were a positive talking point, some people needed a bit of convincing to try them, especially when the chips were first released in 2021. One commenter on Facebook claimed that the chips resembled "fried cardboard," while others had some choice words about the rather expensive cost for a box of chips. Others, however, went on to praise the chips' crunchiness and flavor.