Cadbury Has Just Named Its Easter 2022 Mascot
Just for a moment, flash back to when you were a kid. You're sitting on the couch, flicking through the endless Saturday morning cartoons that you've seen a hundred times over. You're just about to turn off the TV when ... hold on, did that rabbit just croak like a frog? Did that fuzzball of a rabbit just bellow like an elephant? What kind of commercial is this? It's the Cadbury Bunny commercial, of course, letting you know that Easter season is well underway.
With their famous chocolate and cream eggs in nearly every Easter basket, Cadbury has become a staple of the season in both the United States and the United Kingdom. So entwined is the Easter season and Cadbury eggs that their famed commercials boast that "Nobunny knows Easter better than Cadbury." And although rabbit imposters may try to steal the spotlight — be they dogs or growling lions in bunny ears — the Cadbury bunny has always remained an undisputed symbol of the confections. But that doesn't mean that certain other animals can't do their part to represent either.
The Fourth Annual Cadbury Bunny Tryouts started on February 1 and ran until February 21 (via PR Newswire), which offered the chance for pets — bunny or not — to be this year's Cadbury mascot. As people set their pets up with bunny ears and pictures flooded social media, a group of highly-esteemed former "bunnies" reviewed the entries to see just who would be 2022's pick.
The newest mascot is Annie Rose, the English Doodle
Announced on March 29 via PR Newswire, the newest Cadbury mascot is Annie Rose, a fuzzy white English Doodle from Ohio. Annie Rose may not be a bunny, per say, but her story helped capture the hearts of voters all over. According to People, Annie Rose is a therapy dog who makes frequent visits to nursing homes as part of her service, even continuing the good deed when the COVID-19 pandemic hit. Her friendly demeanor, fluffy white coat, and ability to pull off the rabbit ears have all no doubt made the panel of judges decide that she was the perfect embodiment of the Cadbury Bunny.
But, who were these esteemed judges? The panel consisted of 2019 winner Henri the English Bulldog, 2020 winner Lieutenant Dan the Treeing Walker Coonhound, and 2021 winner Betty the Tree Frog. We can trust that, with their background and knowledge of the ins-and-outs of the Cadbury bunny, Henri, Dan, and Betty made the right choice.
Not only will Annie Rose have her face as the new Cadbury mascot in upcoming commercials (see a preview on YouTube), but she and her family will receive a cool $5,000 dollar cash prize. And believe us, there's nothing sweeter than finding a little bit of cash alongside those Cadbury eggs in the bottom of your Easter basket.