How A Popular Snack-Food Brand Wants To Help You Pop The Question
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We're not afraid to splurge on our favorite snack foods when the craving strikes. Sure, we're always trying to figure out how to save money at the grocery store, but when it's snacktime, we're going for the name brand — or at least some comparable Kirkland Signature products. We'll save money by getting store brand paper towels or something instead. That's always felt a little indulgent, but now one snack brand is bringing a whole new meaning to the concept of an indulgent snack. Angie's BOOMCHICKAPOP, a brand that makes "gluten-free snacks with non-GMO popcorn, whole grain and big flavor," has transformed the star of its products into a popcorn-shaped diamond ring that die-hard fans can buy when they want to pop the question or just want to treat themselves (via PR Newswire).
The diamond ring isn't made with a gem forged from popcorn or anything like that, but it does feature a custom "popcorn cut" 3.66 carat diamond that was shaped from a giant 11 carat rough diamond crystal. Considering that the average carat size for engagement rings in the US is 1 carat, that's a big kernel to be rocking on your finger (via Brides). But even though it's made from real diamonds and gold, there are a few unique touches that really make this design stand out.
This ring will cost you
Instead of featuring a plain white diamond, jeweler Stephanie Gottlieb, who created the ring for Angie's BOOMCHICKAPOP, opted for a "fancy yellow" stone instead (via PR Newswire). That's an official classification referring to diamonds with a yellow hue, which is caused by the amount of blue light-blocking nitrogen in the gem. Paired with the yellow gold bezel and band, the ring has a "buttered popcorn, but make it elegant" vibe.
Now, you may have felt like a baller in the past when paying the big bucks for your name brand snacks, but if you want this finger candy, you'll really have to shell out. The price of each ring will start at $50,000, but is subject to change based on the market price of diamonds and the amount of work it takes to create the popcorn look, since each ring will be made to order. That's significantly more than the average engagement ring cost, which ranges from around $3,756-$5,900 (via CNBC). It's also a lot more than a bag of Angie's BOOMCHICKAPOP at Target, which will set you back just $3.29. It's a steep price to pay, but one that true popcorn lovers — or the lovers and hopeful future spouses of true popcorn lovers — might be willing to splurge on.