Why Reddit Is Calling Out Taco Bell's Skimpy Crunchwraps

Taco Bell introduced its Crunchwrap Supreme in 2005 to rave reviews. The popular item soon became the fast food chain's most successful product launch, leading to a permanent spot on the menu in January 2006. Crunchwrap Supremes had nerdy chic appeal, so much so that a contemporary article in the Los Angeles Times described them as the "Napoleon Dynamite of fast food."

A basic Crunchwrap Supreme consists of a tostada filled with seasoned beef or your choice of protein, nacho cheese sauce, lettuce, tomatoes, and sour cream. These days, between add-ons and sauces, there are a million different combinations if you want to customize your Crunchwrap, but purists still prefer to order it in its original form.

On its corporate website, Taco Bell lists the price of an individual Crunchwrap Supreme at $4.19, though the cost varies by location. This doesn't seem that expensive at first glance, and during these challenging times of surging inflation, you're looking for a bargain wherever you can find one. But is the Crunchwrap Supreme really a good deal? The Reddit thread r/tacobell would beg to differ and they're calling out Taco Bell for its disappointingly skimpy Crunchwraps.

'Where's the beef?' And everything else?

Redditors have noted a disturbing trend in Taco Bell's Crunchwrap Supreme: The product is seriously lacking in the toppings department. A Reddit user posted a picture to a Taco Bell forum depicting the sparse insides of his Crunchwrap. Their revealing image showed comically minuscule amounts of beef, lettuce, tomatoes, cheese, and sour cream within, commenting, "Crunchwraps are a joke nowadays."

commenter agreed and shared an experience that paralleled that of the photo, saying, "Every single one I've ever ordered looks just like that. So I gave up on Crunchwraps years ago." Another user cited the quantity versus cost disparity that they felt has only increased over time. "I just had one last night. It was tiny, had no meat, and was like $4.50. Are you kidding me? Maybe I was just a child, but I remember them being massive."

Some Redditors broached the idea of writing a letter to corporate expressing their frustration, while others commented that they had tried this approach before and have never received a response. A couple users suggested adding beans or rice, or ordering extra beef to bulk up the Crunchwrap. One thing's for sure: Lately, the Crunchwrap has Taco Bell fans asking, in the immortal words of another fast food company's famous advertising slogan, "Where's the beef?"