What Happened To Peaceful Fruits After Shark Tank?

We may receive a commission on purchases made from links.

Going on "Shark Tank" is a win-win situation for entrepreneurs because even if they don't get a deal, making an appearance on the show is great marketing for their products. According to Gazette Review, Evan Delahanty confidently pitched his company Peaceful Fruits to the Sharks in 2017 after raising more than $20,000 on Kickstarter the year before. The entrepreneur explained that the fruit snacks were inspired by his work with the Peace Corps in the Amazon rainforest, where acai berries are a staple crop (via Shark Tank Blog).

One major appeal of the snacks is that they are made from pure fruit, but the social initiatives behind the company are what truly sets them apart. Delahanty explained that he employs locals in the Amazon to harvest the berries to stimulate the local economy there, and then back in the U.S. at the production facility, he employs people with disabilities (per Gazette Review). All this being said, the Peaceful Fruits founder approached the Sharks asking for $75,000 for 20% equity. Despite the company already boasting $20,000 in sales, all of the investors passed on the product. However, appearing on the show still benefited the company and the story of Peaceful Fruits was far from over after the episode aired.

Peaceful Fruits saw a huge boost in sales right after the episode aired

According to Cleveland.com, Akron-based Peaceful Fruits received $75,000 in orders by the end of the week that its "Shark Tank" episode aired. At this point, the company only had two flavors: Wild Acai + Pineapple and Wild Acai + Apple (per Shark Tank Blog). Due to the boost in business, founder Evan Delahanty told News 5 Cleveland that the company was going to add seven more flavors to the lineup and solidify plans to partner with grocery stores across Ohio.

According to Shark Tank Blog, the company followed through and added six new flavors: Blueberry & Acai Drizzle, Passionfruit, Pineapple & Acai Drizzle, Mango, Strawberry & Acai Drizzle, and Original Acai, most of which remain on the brand's website today. Although people often associate acai with its smoothie bowl shop companion pitaya, the brand has yet to add it to the lineup. Peaceful Fruits also sealed the deal and partnered with Whole Foods and Kroger stores in the Ohio area. One year after the episode aired, in 2018, the company increased its daily production ten-fold, from 1,000 to 10,000 units (via Shark Tank Recap).

The company appears to still be in business in 2022

It's no secret that a lot has changed between 2018 and now, so Peaceful Fruits had a more difficult landscape to navigate once the "Shark Tank" hype was gone. According to Shark Tank Blog, despite the setbacks of the pandemic, the company was able to employ 40 adults with disabilities in 2020. Although the company has been quiet on its Instagram and Facebook since 2020 and 2021, respectively, Peaceful Foods reportedly employed 61 people and made $12 million in annual revenue as of June 2022.

The company has also expanded its product offerings on its website to include fun fruit stickers, fruit tape that resembles a bubble gum container, stacks, dips, and fruit spirals. Peaceful Foods' website does not have a store locator on it, but a quick search reveals that its products are available on Amazon. Although the fruit strips appear on the Kroger website, all of the purchasing options list the product as unavailable. According to Shark Tank Recap, the brand offered a subscription service at one point, but there is no evidence of that on the website. The lack of social media presence is a bit concerning, but Peaceful Fruits appears to still be actively selling multiple products through its website. That being said, hopefully this company does not end up on the list of fruit snacks that you'll sadly never have again.