What Happened To Go Oats After Shark Tank?

Over the years, ABC's "Shark Tank" has proven to be a successful tributary for many popular food brands. From Cousins Maine Lobster Company to Bantam Bagels, the list of companies who swam away with deals and harnessed success has been plentiful. Although sharks like Barbara Cochran, Mark Cuban, Kevin O'Leary (aka Mr. Wonderful), and others have proven their business acumen, the entrepreneurs need more than a creative idea to dangle for these investors to pounce.

For food brands, it is more than a delectable dish that will earn that monetary investment. From filling a gap on the shelf to satisfying a deeply rooted craving, these concepts must be blended into a potentially successful business. For Go Oats and its founder Nahum Jeannot, the concept was simple. Create a portable, poppable oatmeal bite that conveys the from scratch spoonful many people remember from childhood (per Shark Tank Recap). Even if your grandma didn't push a bowl of oatmeal on you as a child, the warm breakfast with sweet flavors has become a favorite comfort food.

Did Go Oats get a deal on Shark Tank?

Go Oats appeared on Season 12 episode 2 of "Shark Tank" (per Shark Tank Recap), when the brand's founder, Nahum Jeannot, requested $150,000 investment in exchange for 10% equity. He shared the background behind his concept, his personal hustle to bring the product to Whole Foods, and his desire to see the brand expand. His idea behind the product is simple; it is convenient, portable, oatmeal in a ball. The steel cut oats are combined with a variety of flavors and sold frozen, allowing the oatmeal balls to be cooked in a toaster oven, air fryer, microwave.

During the "Shark Tank" episode, the sharks had concerns that the company did not have sufficient selling margins. While the product had a good concept, it was clear Go Oats needed guidance and Barbara Cochran stepped up with an offer. She promised help in navigating the company into the deep waters of warehouse stores. Although there were counter offers and contemplation, Go Oats walked away with Cochran's deal where it received $150,000 for 15% equity.

Where are Go Oats now?

After getting a deal on "Shark Tank," the future looked bright for Go Oats. Given that the brand's goal was to get its oatmeal balls onto more store shelves, it appears that it has succeeded. As seen on the brand's website and Instagram page, the frozen oatmeal can be found at Whole Foods, Target, Sprouts, and other stores. In addition, there is a direct-to-consumer option on its website, which sells an 8-pack for $67.99. It appears that the brand has five flavors, including Maple Brown Sugar, Blueberry, and a new Strawberry option.

Overall, the reviews for Go Oats have been positive. While many people appreciate the convenience, the healthy breakfast option seems to be a major selling point. One person commented that she likes the flavor and texture, saying, "I'm not even a morning person but I get up extra early to have time to cook my Go Oats" (per Instagram). Although some people can debate the convenience of heating these balls from frozen versus making a bowl of oatmeal, the portability factor can be helpful. For someone who is willing to try out a different take on a classic breakfast option, a bag of Go Oats is waiting to be opened.