What Happened To Moink After Shark Tank?

For 13 years, entrepreneurs have pitched their ideas and businesses to a team of investors on ABC's "Shark Tank," hoping to gain an educated partner and enough money to fund their next step. The team of investors, also known as "Sharks," are self-made moguls looking to help up-and-comers while also ensuring a return on their investment. Typically, the team is made up of Daymond John, Lori Greiner, Kevin O'Leary, Mark Cuban, Robert Herjavec, and Barbara Corcoran, as well as various guest sharks each season.

Subscription box services, such as Moink, often do well when presented on the show. One example is Everytable, a service that aims to replace traditional fast-food offerings with nutritious meals for an equally low price. According to Business2Community, the owners, Sam Polk and David Foster, walked into the tank requesting $1 million for 5% equity. Guest shark Rohan Oza bit at the idea for 10% of their company. 

Less than a year later, Moink stood up to the challenge, hoping to become the next big meal subscription service.

An ethical approach to meat

Moink founders Adam and Lucinda Cramsey packed up their city life and traded it for a farm, which was a sense of "coming home" after having lived on farms as children. The pair decided that their farm would be organic after Lucinda worked in the organic produce industry while on the east coast. Immediately, Adam began to raise pigs, and it wasn't long until they realized they have friends raising chickens and cows as well. 

As self-defined "tender-hearted carnivores," the husband and wife duo, along with these friends, decided to set up a subscription box service to provide ethically produced meat with no additives. The idea evolved into a company named Moink, which is a combination of "moo" and "oink."

Lucinda Cramsey presented Moink on "Shark Tank" in Season 10, episode 15, per Shark Tank Recap. She told the sharks her year-to-date sales were $700,000. Though sales were impressive, what concerned the sharks was Moink's margins. At the time, it cost $100 for customer acquisition, while a box sold for $159. Every shark dropped out — except one.

An organic pair

According to Shark Tank Recap, Lucinda Cramsey originally asked for $250,000 for 10% of her business, Moink. After each of the resident sharks dropped out, guest shark and Ring Doorbell founder Jamie Siminoff made her an offer. His offer, which Cramsey accepted, was $400,000 for a 20% stake in her company. 

As it turns out, signing a deal with Siminoff was a great move for Moink; Cramsey regarded him as "a better investor than I could have ever imagined. A true pit bull in our fight for the family farm," in a Facebook post. It was also revealed in an Instagram post that Siminoff bought a farm in the fall of 2019.

As for profits, the organic meat company continues to grow. Directly after the episode aired, Moink rose to $3 million in sales (via Shark Tank Recap). Per the Shark Tank Blog, the company made $7.4 million in 2017, and as of 2022, it has a revenue of $74 million.