Aldi Doesn't Accept Manufacturer's Coupons For A Noble Reason

Aldi is known for its low prices and great deals. The popular grocery store has a myriad ways to help keep costs down. You won't find too many employees around the store, just the ones running the registers and stocking the shelves, and you'll certainly have to bag your own groceries. Out in the parking lot, you'll need a quarter for a cart, which you should be sure to return to the cart corral to get your quarter back, an arrangement that eliminates the need for employee cart collectors.

Savvy shoppers in-the-know are all about deals, and therefore naturally flock to Aldi. But oftentimes, said savvy shoppers use manufacturer's coupons, which you won't find accepted at Aldi stores for two good reasons. One, most items you'll find at Aldi are Aldi-branded, which allows the grocery store to set its own deals on these items whose quality they promise "is equal to or better than that of the established brands." Two, when Aldi does carry name-brand items, they have negotiated with the brand for the very best deals and then pass the savings on to the consumer (via Aisle of Shame). According to Aldi's FAQ page, the store " takes pride in making grocery shopping smart, fast and easy. Aldi shoppers do not have to clip coupons to find the best deals because we offer the lowest prices on groceries every single day."