Here's What Happened To Sweet Ballz After Shark Tank

It's one of the hardest questions for a kid. Which would you want more: cake or candy? For years, we've struggled with this sugary question, trying in vain to create something that wasn't just candy with a hint of cake nor cake with a hint of candy. Fortunately for all the sweet-toothed sugar fiends both young and old, there is a happy medium between the two: cake pops

Invented by blogger Angie Dudley in 2008 and made famous after her subsequent appearance on "The Martha Stewart Show" (via her Bakerella blog), cake pops are small spheres of moist, fluffy cake on a stick dipped in milk, dark, or white chocolate and covered in a variety of toppings. Simple to make and easy to eat, it's no wonder cake pops are seen as a trendy and fashionable dessert — even Starbucks famously hopped on board selling cake pops alongside cookies and lattes, as Fast Casual reported. 

Two entrepreneurs also set out to make their name in the blooming cake pop industry. James McDonald and Cole Egger went on the popular TV show Shark Tank with their company, Sweet Ballz, asking for $250,000 in exchange for a 10% cut, according to the Shark Tank blog. Both Mark Cuban and Barbara Corcoran went in for $250,000, but for a heftier cut of 25%. So what happened to the company after the show aired? Did it rise to stardom as a sweet money-maker or, like an undercooked cake pop, wind up being a mess?

Sweet Ballz is still going after a rough start

Sweet Ballz is still in business, Shark Tank Tales confirms, selling its original "Sweet Ballz" in a variety of flavors via its online store. Just because ownership scored a deal with the Sharks, however, doesn't mean everything went smoothly. 

In 2013 — just days after the Shark Tank episode aired — the founding team of McDonald and Egger became embroiled in an ugly dispute over the company, its product, and website (via Dallas Morning News). McDonald believed that his partners were going behind his back, redirecting customers from the "Sweet Ballz" website to "CakeBallz," a site allegedly designed by Egger without McDonald's knowledge (via Shark Tank Blog). A restraining order and injunction was placed against Egger and his "CakeBallz" website "to stop them, among other things, from selling 'dessert balls that compete directly with CVFG's product Sweetballz,'" the Dallas Morning News reported. We haven't found any records of the resolution, although the Sweet Ballz website lists James McDonald as the sole founder of "Sweet Ballz," and the Cake Ballz website is defunct and the domain is for sale.

Currently, the company prepares specialty-made cake balls known as "Sports Ballz," which are in sports-themed shapes including basketballs, footballs, and baseballs. Sweet Ballz also seeks to sell to retail stores, boasting their cake balls have a long shelf life and a "quality that can't be beat!" So perhaps one day, you may see Sweet Ballz at your local shop, in many flavors and styles.