What Happened To Mrs. Goldfarb's Unreal Deli After Shark Tank?

It's no secret that plant-based meat alternatives are on the rise, but Jenny Goldfarb noticed a gap in the market when it came to deli meat. According to Mrs. Goldfarb's Unreal Deli's official website, the entrepreneur grew up on classic New York delis owned by her family, and when she moved to California, she was craving the flavors of her hometown. The only catch was that Goldfarb went vegan, so in 2018, she was on a mission to recreate the flavors of meaty deli sandwiches with plant-based ingredients.

According to Shark Tank Blog, the first deli meat that she mastered was corned beef, which she made with beets, chickpeas, tomatoes, and a ton of spices to pack it with flavor. After perfecting the recipe, the entrepreneur pitched her product to a Los Angeles deli, and the restaurant promptly purchased 50 pounds (via The New York Times). Shortly afterward, the plant-based deli company appeared on "Shark Tank," and even though the company was only a few months old, the Sharks had no problem envisioning potential growth.

What the Sharks thought of Mrs. Goldfarb's Unreal Deli

Jenny Goldfarb entered the "Shark Tank" with an impressive and innovative product, but not the highest sales numbers. The company was still very young, and had done about $10,000 in sales (via Shark Tank Blog). As Inc. explained on YouTube, Goldfarb's pitch was especially successful because she was able to back up her valuation and was not afraid to negotiate. The investors were rightfully concerned with the amount of competition from larger companies in the plant-based market, but Goldfarb explained that since she developed the recipe, she brought a lot of value to the table.

Mr. Wonderful immediately made an offer of $100,000 for 20%, which Goldfarb considered, but did not give an answer to right away (via Shark Tank Blog). Mark Cuban was especially excited about this idea since he is vegetarian and invests in a lot of health-conscious brands (via YouTube). As Cuban often does, he jumped in with an ultimatum offer of $250,000 for 20%, which Goldfarb could not counter, so it was "do or die," (per YouTube). Goldfarb had previously stated that a Shark's dollar is worth five times more than a typical investor, so she joyfully took the deal and secured the company's spot as one of the best foods we've seen on "Shark Tank."

Where are they now?

Mark Cuban invested in Mrs. Goldfarb's Unreal Deli in 2019, and the company saw great success exclusively selling out of 175 restaurants and delis until the pandemic hit (via CNBC). "We were plummeting to zero," Cuban told CNBC. "It was a disaster in the making there for a minute." With Cuban's help, the company was able to move into grocery stores with a brand new product: Unreal Roasted Turk'y. Despite the setbacks from the pandemic, the company was able to expand into 1,000 stores in 2020 (via Shark Tank Blog).

The company's next big move was creating pre-made sandwiches in 2021 for people on the go at airports, colleges, and grocery stores. Now, Unreal Deli's products are available in thousands of retail locations and restaurants, including Publix, Whole Foods, Quiznos, and Which Wich. This year, the brand is taking advantage of the growing number of delivery apps and ghost kitchens to create the first vegan sub shop chain in partnership with Only Plant Based (via Shark Tank Blog). In 2020, Mark Cuban predicted that Mrs. Goldfarb's Unreal Deli would be a $50 million company in a few years.