Review: Cheez-It's Elevated Food Court Popup Is Missing The Most Important Thing

Cheez-It is bringing a limited-time menu of nostalgic food court staples back to the mall this summer. In partnership with actor B.J. Novak's dining and lifestyle brand Chain, Cheez-It is taking over a space at the Westfield Topanga Mall in Canoga Park, California, from September 2 to September 30 for a special pop-up dubbed the Cheez-It Court.

This is just the latest in a series of Cheez-It pop-ups serving cheesy twists on American classics: First, Studio Cheez mixed up gouda-infused cocktails and bar bites. Later, the Cheez-In Diner took over a nostalgic Catskills lunch counter, offering dishes like the Big Grilled Cheez and a Sweet-N-Salty Cheezcake. 

The focus of the Cheez-It Court, though, isn't just food, but the creation of a place to hang out, socialize, and people-watch. "Malls are back, and it's not just nostalgia," said Chain's chief creative officer Nicholas Kraft in a statement. "It's a younger generation discovering something an older generation kind of took for granted: that hanging out somewhere in person, with nothing to do but gaze and graze, is actually really fun."

The Cheez-It Court will offer a small menu of food court-inspired dishes: the Korean corn dog-inspired Crunchy Cheez-Dog, the ribeye Cheez-Steak, and the sweet and savory Cheez-Y-Bun. We tried all three ahead of the pop-up's September 2 opening; here's how they stacked up.

Methodology

I evaluated all three of these Cheez-It Court dishes first based on quality: their taste, texture, presentation, and ingredients. Since they're inspired by iconic food court dishes, I also compared them to their less cheesy counterparts, weighing them against more traditional cheesesteaks and established mall staples like Cinnabon. After tasting the whole menu, I also asked myself if I would choose to eat at the Cheez-It Court over other common food court offerings.

And, because this is a Cheez-It collab, I prioritized cheesiness over all. Ideally, I was looking for cheese to be a dominant flavor in each dish, not overpowering, but noticeable, abundant, and celebrated in every bite. All three use real Cheez-Its or Cheez-It seasoning in at least one way, highlighting various flavors of these cheesy crackers. That also informed my expectations as I considered how these star ingredients bolstered the flavor of each dish.

Taste test: Crunchy Cheez-Dog

I decided to start with the Crunchy Cheez-Dog as a sort of appetizer. This dish is inspired by the Korean corn dog phenomenon, which eschews the traditional cornmeal batter for a crispier breadcrumb coating. 

Unfortunately, the Cheez-Dog didn't live up to other Korean corn dogs in that regard; the breading was a lot limper and soggier than I would've liked. That said, it was otherwise a perfectly good dog; salty and satisfying, with meticulously placed Cheez-Its poking out of the side. I appreciated the addition of the chopped pickle topping, which added a bright note to what could otherwise be an overly greasy dish.

That said, I was a little let down by the lack of cheesy flavor; this corndog uses crushed-up Extra Cheesy Cheez-Its in its breading, but they didn't come through fully in the final dish. I found myself repeatedly going back to the bed of Cheez-Its it was served on, breaking them up and sprinkling them over the top to add an extra dose of texture and flavor.

Taste test: Cheez-Steak

This was easily the better of the two savory dishes, and the one I'd be most likely to order if I spent another afternoon at the Cheez-It Court. The Cheez-Steak consists of sliced ribeye with melted American cheese, grilled onions, and pickled jalapeños on a Cheez-It seasoned hoagie roll, spread with dill pickle aioli and topped with a Hot & Spicy Cheez-It crumble. 

From the first bite, the ribeye was gorgeously tender, with a much fresher flavor than typical cheesesteak beef. The onions were grilled to perfection, golden brown and caramelized, and the pickled jalapeños added a nice, mild heat (even though I know they're not part of a traditional cheesesteak sandwich). However, the bread could've been a little sturdier; the sandwich nearly fell apart when I picked it up, making it messy and hard to eat.

While that sharp cheese flavor came through much more strongly here, I still think there's room to ramp it up even further. The filling could've been a little meltier; a good cheesesteak should be chopped finely so the cheese intermingles with the meat, but these were big chunks of ribeye. The Hot & Spicy Cheez-Its on top were a nice thought, but they got soggy quickly and didn't add as much texture as I would've liked. Maybe another Cheez-It variety, particularly Extra Crunchy, would be better here.

Taste test: Cheez-Y-Bun

The Cheez-Y-Bun cinnamon roll was the dish that surprised me the most. This is a warm cinnamon roll topped with a Cheez-It-infused cream cheese frosting, then sprinkled with a shortbread crumble, dolloped with salted caramel, and finished with a handful of crushed Cheez-Its, including a single cracker placed dead center.

On its own, this was an excellent cinnamon roll; it was warm, comforting, and sticky-sweet. If there's one thing I can't stand, it's a dry cinnamon roll, and this was anything but; it fell apart at the seams as soon as I picked it up. I appreciated the creativity of topping a soft, doughy cinnamon roll with a crumble, adding a nice bit of crispy texture in every bite.

The frosting had the perfect balance of salty and sweet, and was absolutely packed with cheesy flavor. It had a gorgeously gloopy, almost Velveeta-like texture. It seemed a bit redundant to top it with salted caramel, which quickly hardened to a tooth-breaking consistency as soon as the bun cooled. But eat it while it's warm, and you won't have any issues.

Final thoughts

Because of its abundantly cheesy flavor, the Cheez-Y-Bun was my favorite of the three dishes I tasted; it was also the only menu option that exceeded my expectations. However, I'd be more likely to go back for the Cheez-Steak if I once again found myself in the court of the Cheez-It king; relative non-cheesiness aside, it was the most satisfying and nutritionally complete meal of the two. As for the Cheez-Dog, it was good, but I likely wouldn't choose it over something from a regular Korean corn dog stand, which tend to get more creative with their fillings and toppings.

All three Cheez-It Court dishes were tasty, and are well in line with the mall food court/nostalgic classics theming. However, apart from the Cheez-Y-Bun, I didn't taste the Cheez-It connection as strongly as I would've liked. I really wish they'd crank up the cheese factor on the two savory dishes and really celebrate the brand's identity.

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