The Real Reason Coke Just Discontinued Tab
In 1963, Coca-Cola introduced its first diet soda, calling it "Tab" stylized as "TaB." Despite a popular rumor, the name wasn't meant to stand for "totally artificial beverage." By 1980, Tab ruled as queen of all the diet sodas. Now, after 57 years, Coca-Cola said it is discontinuing the beverage.
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